Digital signage is a form of electronic display that shows information, advertising, pricing and other messages. Opticon’s digital signs (such as full colour TFT screens, but also small sized e-paper based displays) can be found in public environments such as retail stores, corporate buildings, healthcare and logistics. The benefits of digital signage are that information can be presented more easily, prices can be adjusted instantly, and the signs can adapt to context and audience, even interactively.